Module 1: Background (Essentials)

In this module we explore the basics of User Experience and Design Thinking. We discuss the ways that UX and Design Thinking contribute to businesses and organizations.

Presentation:

• 01 Intro

Activity:

• Exquisite Corpse / Picture Consequences: This activity is intended to help everyone get comforable with drawing, get into a creative state of mind.

Videos

• Video featuring David Kelley of IDEO: https://youtu.be/_9TIspgTbLM
• iMac Commercials – what are they selling? https://youtu.be/hXRhsPNyssY
• https://youtu.be/6uXJlX50Lj8

Supplemental Materials

UX and Design in Telecommunications

• https://telekom.design/
• http://www.sprintdesignthinking.com/
• http://www.vodafone.com/business/global-enterprise/innovation
• https://www.ericsson.com/en/news/2016/5/the-value-of-design-thinking
• Verizon – http://bit.ly/2yst8tA

Other companies using UX and Design Thinking

• http://www.sentinelsource.com/business/business_news/ibm-hired-hundreds-of-designers-to-figure-out-what-customers/article_4aaf9c35-b17d-5e3e-bfc9-8890f35992dc.html
• https://www.forbes.com/sites/lawtonursrey/2014/06/04/14-design-thinking-esque-tips-some-approaches-to-problem-solving-work-better-than-others/#416587c21627
• https://www.entrepreneur.com/article/295936
• https://www.mckinsey.com/business-functions/digital-mckinsey/how-we-help-clients/experience-design
• http://www.bain.com/publications/articles/repremiumization-the-way-up-for-europes-telcos.aspx