{"id":202,"date":"2018-10-01T15:21:01","date_gmt":"2018-10-01T15:21:01","guid":{"rendered":"https:\/\/www.dbenwoods.com\/site\/?p=202"},"modified":"2018-11-06T15:28:12","modified_gmt":"2018-11-06T15:28:12","slug":"uxakron-event-november-5-how-to-conduct-a-heuristic-evaluation","status":"publish","type":"post","link":"https:\/\/www.dbenwoods.com\/site\/2018\/10\/01\/uxakron-event-november-5-how-to-conduct-a-heuristic-evaluation\/","title":{"rendered":"UXAkron Event: November 5, How to conduct a Heuristic Evaluation"},"content":{"rendered":"<h2 class=\"text--sectionTitle text--bold padding--bottom\">Details<\/h2>\n<div class=\"event-description runningText\">\n<p>Senior CX Strategist Joanna Motrunecs and Director of Digital Strategy Kristen Erickson walk through the heuristic evaluation process step-by-step. We\u2019ll discuss use cases, benefits, challenges and best practices, with an example deliverable.<\/p>\n<p>About the Presenters<\/p>\n<p>Joanna Motrunecs:<\/p>\n<p>Joanna brings her ten years of user experience and digital design expertise to Falls Digital as Senior CX Strategist. She is responsible for orchestrating experience management, usability testing, user research, information architecture and visual and interactive design for all Falls Digital accounts. Endlessly fascinated by user behavior and how customer experience can be improved, Joanna has had the opportunity to apply her passion to clients such as Step2, CardinalCommerce, Novik and A. Schulman.<\/p>\n<p>Kristen Erickson:<\/p>\n<p>With 10 years of digital strategy and inbound marketing experience, Kristen leads the transformation and customer experience team for Falls Digital. Kristen\u2019s background is rooted in content strategy, buyer persona development and understanding the customer\u2019s touchpoints with a<br \/>\nbrand\u2014information she uses to develop actionable plans for clients. Key account experience includes McDonald Hopkins, Swagelok, CoorsTek and Tucker Ellis.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.meetup.com\/uxakron\/events\/255388994\/\" target=\"_blank\" rel=\"noopener\">Register at the MeetUp page.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Details Senior CX Strategist Joanna Motrunecs and Director of Digital Strategy Kristen Erickson walk through the heuristic evaluation process step-by-step. We\u2019ll discuss use cases, benefits, challenges and best practices, with an example deliverable. About the Presenters Joanna Motrunecs: Joanna brings her ten years of user experience and digital design expertise to Falls Digital as Senior [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.dbenwoods.com\/site\/wp-content\/uploads\/2018\/10\/Google-ChromeScreenSnapz181.png?fit=1408%2C1356&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9yBI2-3g","jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/posts\/202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":1,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/posts\/202\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/posts\/202\/revisions\/204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/media\/205"}],"wp:attachment":[{"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/media?parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/categories?post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dbenwoods.com\/site\/wp-json\/wp\/v2\/tags?post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}