Review of “Change by Design”

My review of “Change by Design” has posted at UXmatters.com.

Excerpt: At the core of design thinking is its focus on understanding people. However, corporate workshops often sprint through design-thinking exercises, with participants just imagining themselves walking in the shoes of customers. While this is not the same as conducting real user research, it is at least a useful exercise to help reframe the perceptions of product teams.

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