To design solutions that are truly human-centered, we have to understand what they value and think, and how they work. In this module, we present ways to understand people.
Presentation
Activity
- Observation
- Interviews
- Affinity Diagramming
Videos:
Tom Kelley on observing users: https://youtu.be/XrpAveg7ZIg
Tom Peters discusses OXO Good grips https://youtu.be/0_FUYZjP3B0